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The Normal Company – My WordPress Blog

Accelerated
E-Commerce Growth
via
No ad spend.
No risk.
No retainers.

We sustainably scale your brand, increase profitability, and maximize your retention without spending $ on ads..


Utilizing Email & SMS Marketing.

Let's chat

The Normal process

HOW WE OPERATE

automations automations

Email Setup from
start to finish

We apply a trusted and proven email marketing flow structure used by some of the biggest brands in e-commerce, fully automated. This includes full flows for wherever your customer is in their journey with your brand, ensuring fully customised and bespoke touchpoints. Abandoned carts, VIP lists, curated segmentation, win-back sequences to name just a few. Hand in hand with this, we spear head your email campaigns to ensure we are leaving no stone unturned with your database and driving maximum revenue, with direct impact to your bottom line.

brand-management brand-management

Graphic
Design

Personalised content, from our team of advanced designers ensuring your emails reach your customers inbox with a bang! No more drab and dull emails lost in the mailbox. Say hello to a refreshed look, with click through rates that are unparalleled.

sms-marketing sms-marketing

SMS
marketing

Uncover lost sales by leveraging SMS marketing. Touchpoints with your customer base via SMS at the right times, done in the right way. The days of under leveraged customer mobile numbers are gone.

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Featured In

Top Tier Email Design

LOVED BY MULTI 7&8 FIGURE BRANDS

smartphone-collage

Best In Class Delivery

HOW WE WORK WITH YOU

  • Phase 1
  • Phase 2
  • Phase 3
  • Phase 4
research

Research

To begin with, we work with you on a personal basis to fully integrate with your brand DNA, and ensure we have your vibe on lock. We take the time to understand your brand from a consumer level, and how you speak with your customer.

After onboarding, we curate a bespoke strategy based on what you have in place currently, and what gaps you have which are stopping you hitting growth and revenue targets. We apply a tried and tested framework, with bespoke twists that work for your specific brand, customer profile and niche, to ensure we ace it from the very start.

planning

Strategy

Your strategy on a flow level, and a campaign level will be fully bespoke and well strategised from the get-go. After doing a deep dive, we will then work with you to create campaign calendars that suit your upcoming releases, promotions and fundamental brand ethos.

implementation

Performance

From everything we strategised in our previous phase, we begin integrating, and this is where the fun starts. Klaviyo will start to look hotter than ever, as we begin seeing the performance of our campaigns and flows take effect.

From front to back we have an intricate internal process we follow, and a well organized team working on your account which include best in class copywriters, content designers, coders, and account managers that work together at every step, ensuring peak performance for your brand.

scaling

Lift Off

Data led decisions are how we operate. After the initial phases, data will come to hand which we can leverage for peak performance and continual refinement. We are data nerds, and it shows. We go through everything with a fine tooth comb leaving no stone unturned when it comes to peak delivery and performance. This is where the magic happens as we make improvements to get your brand in a snowball effect of growth as we progress through each month of data.

The Trusted Partner

Collaborating with 100+ brands

Why Normal?

YOUR DREAM TEAM

We take pride in our industry-best level of personal account management. No matter the size of your brand, when you work with The Normal Company you have a dedicated and extremely proficient Account Manager working alongside you, integrated in your very own Slack channel. They are with you every step of the way and play an integral part in creating a long standing partnership between brand and agency.

We have built a reputation over years of hard work, working with brands at the very top of their market. Boasting 100’s of partnerships with brands that have lasted for years on end, we’re trusted by the best.

True transparency at every level, and treating your marketing output and MER as if it were our own. Throughout our entire working relationship, you will be fully in the know of what’s happening, and what comes next.

Contact us

Book a free email audit